{"id":34542,"date":"2023-08-31T17:11:36","date_gmt":"2023-08-31T17:11:36","guid":{"rendered":"https:\/\/streamhub.co.uk\/?p=34542"},"modified":"2023-10-24T08:21:02","modified_gmt":"2023-10-24T08:21:02","slug":"2023-ofcom-media-nations-jp","status":"publish","type":"post","link":"https:\/\/streamhub.co.uk\/jp\/2023-ofcom-media-nations-jp\/","title":{"rendered":"2023\u5e748\u6708 Ofcom\u767a\u8868 \u2013 \u30a4\u30ae\u30ea\u30b9\u653e\u9001\u5c40 \u30e1\u30c7\u30a3\u30a2\u30c8\u30ec\u30f3\u30c9"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>\u3053\u3053\u6570\u5e74\u3067\u30a4\u30ae\u30ea\u30b9\u306b\u304a\u3051\u308bBVoD\u30b5\u30fc\u30d3\u30b9\uff08\u653e\u9001\u5c40\u306b\u3088\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u304c\u914d\u4fe1\uff09\u306e\u9700\u8981\u304c\u3055\u3089\u306b\u9ad8\u307e\u3063\u3066\u3044\u308b\u3002\u30a4\u30ae\u30ea\u30b9\u653e\u9001\u30e1\u30c7\u30a3\u30a2\u6700\u65b0\u72b6\u6cc1\u30922023\u5e748\u6708Ofcom\u767a\u884c\u306eMedia Nations 2023\u306e\u5185\u5bb9\u304b\u3089\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<p><strong>\u30a4\u30ae\u30ea\u30b9\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u914d\u4fe1\u306b\u304a\u3051\u308b\u8996\u8074\u52d5\u5411\u3068\u30c6\u30ec\u30d3\u5e83\u544a\u8cbb<\/strong><\/p>\n<p>\u30a4\u30ae\u30ea\u30b9\u306e2022\u5e74\u306e\u30c6\u30ec\u30d3\u8996\u8074\u7387\u304a\u3088\u3073\u8996\u8074\u6570\u306f\u6e1b\u5c11\u3057\u305f\u304c\u3001\u653e\u9001\u4e8b\u696d\u8005\u306e\u30d3\u30c7\u30aa\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\uff08BVoD\uff09\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u306f\u5897\u52a0\u3057\u3066\u3044\u308b\u3068\u767a\u8868\u3055\u308c\u305f\u3002<br \/>\n\u30c6\u30ec\u30d3\u8996\u8074\u6642\u9593\u306b\u52a0\u3048\u3066\u3001\u3059\u3079\u3066\u306e\u6027\u5e74\u4ee3\u306e\u30c6\u30ec\u30d3\u63a5\u89e6\u7387\uff08\u9031\u9593\uff09\u3082\u6e1b\u5c11\u3057\u3066\u304a\u308a\u30012017\u5e74\u306e91%\u304b\u30892022\u5e74\u306e79%\u307e\u3067\u7e2e\u5c0f\u3057\u305f\u30022021\u5e74\u304b\u30892022\u5e74\u306b\u304b\u3051\u3066\u306e4\u30dd\u30a4\u30f3\u30c8\u306e\u6e1b\u5c11\u306f\u3001\u904e\u53bb\u6700\u4f4e\u306e\u6570\u5024\u3060\u3002\u307e\u305f\u3001\u30c6\u30ec\u30d3\u5168\u4f53\u306e\u50be\u5411\u3068\u540c\u69d8\u306b\u3001\u4e3b\u8981\u306a\u653e\u9001\u5c40\u306e\u63a5\u89e6\u7387\u3082\u6e1b\u5c11\u3057\u305f\u3002BBC One\u306e\u63a5\u89e6\u7387\u306f\u6700\u3082\u9ad8\u3044\u304c\uff0858%\uff09\u30012017\u5e74\u304b\u3089\u306f12\u30dd\u30a4\u30f3\u30c8\u4f4e\u4e0b\u3057\u3066\u3044\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.29.39-1024x578.png\" alt=\"\" width=\"1024\" height=\"578\" class=\"aligncenter size-large wp-image-34543\" srcset=\"https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.29.39-1024x578.png 1024w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.29.39-300x169.png 300w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.29.39-768x434.png 768w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.29.39-1536x868.png 1536w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.29.39-2048x1157.png 2048w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.29.39-610x345.png 610w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.29.39-1080x610.png 1080w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.29.39-1280x723.png 1280w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.29.39-980x554.png 980w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.29.39-480x271.png 480w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><br \/>\n\u51fa\u5178\uff1aBarb<\/p>\n<p>\u30a4\u30ae\u30ea\u30b9\u3067\u3082\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u306b\u7a4d\u6975\u7684\u306b\u53d6\u308a\u7d44\u3093\u3067\u304a\u308a\u3001\u904e\u53bb\u6570\u5e74\u9593\u3067BVoD\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u8996\u8074\u306f\u7740\u5b9f\u306b\u5897\u52a0\u3057\u3066\u3044\u308b\u3002BVoD\u306f\u30012022\u5e74\u306b\u8996\u8074\u6642\u9593\u304c\u5897\u52a0\u3057\u305f\u552f\u4e00\u306e\u8996\u8074\u5f62\u614b\u3060\u3002BVoD\u30b5\u30fc\u30d3\u30b9\u306e\u8996\u8074\u306f\u3001\u904e\u53bb\u6570\u5e74\u9593\u7740\u5b9f\u306b\u5897\u52a0\u3057\u30012017\u5e74\u306e\u7dcf\u653e\u9001\u8996\u8074\u306e4\uff05\u304b\u30892022\u5e74\u306b\u306f10\uff05\u306b\u6210\u9577\u30022022\u5e74\u306b\u6700\u3082\u8996\u8074\u3055\u308c\u305f\u3044\u304f\u3064\u304b\u306e\u756a\u7d44\u306f\u3001\u540c\u69d8\u306b\u5927\u304d\u306a\u8996\u8074\u8005\u3092BVoD\u30b5\u30fc\u30d3\u30b9\u3092\u901a\u3058\u3066\u8996\u8074\u7372\u5f97\u3057\u3066\u304a\u308a\u3001\u7279\u306b\u4eba\u6c17\u30c9\u30e9\u30de\u306f\u82e5\u5e74\u5c64\u304cBVoD\u3067\u8996\u8074\u3092\u727d\u5f15\u3002\u3053\u308c\u306b\u4f34\u3044BVoD\u306e\u5229\u7528\u7387\u3082\u4e0a\u304c\u3063\u3066\u3044\u308b\u3002<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.31.19-1024x564.png\" alt=\"\" width=\"1024\" height=\"564\" class=\"aligncenter size-large wp-image-34544\" srcset=\"https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.31.19-1024x564.png 1024w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.31.19-300x165.png 300w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.31.19-768x423.png 768w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.31.19-1536x846.png 1536w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.31.19-610x336.png 610w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.31.19-1080x595.png 1080w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.31.19-1280x705.png 1280w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.31.19-980x540.png 980w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.31.19-480x264.png 480w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.31.19.png 1906w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><br \/>\n\u51fa\u5178\uff1aBarb<\/p>\n<p>BVoD\u306e\u4e3b\u306a\u8996\u8074\u7528\u9014\u306f\u3044\u307e\u3060\u306b\u30bf\u30a4\u30e0\u30b7\u30d5\u30c8\u3060\u3002\u30a4\u30ae\u30ea\u30b9\u306e\u8996\u8074\u8005\u306e\u5927\u591a\u6570\uff0874\uff05\uff09\u306f\u3001\u653e\u9001\u6a5f\u95a2\u304c\u30ad\u30e3\u30c3\u30c1\u30a2\u30c3\u30d7\uff08\u898b\u9003\u3057\uff09\u3001\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u3001\u307e\u305f\u306f\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3060\u3068\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>BVoD\u8996\u8074\u8005\u306b\u3088\u308b\u30b5\u30fc\u30d3\u30b9\u5229\u7528\u306e\u4e3b\u306a\u7406\u7531\u306f\u300c\u30c6\u30ec\u30d3\u3067\u898b\u9003\u3057\u305f\u756a\u7d44\u3092\u30ad\u30e3\u30c3\u30c1\u30a2\u30c3\u30d7\u3059\u308b\u305f\u3081\u300d\uff0866\uff05\uff09\u3067\u3001\u6b21\u3044\u3067\u300c\u81ea\u5206\u304c\u898b\u305f\u3044\u3068\u304d\u306b\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u300d\uff0851\uff05\uff09\u3084\u3001\u300c\u7279\u5b9a\u306e\u756a\u7d44\u3084\u30dc\u30c3\u30af\u30b9\u30bb\u30c3\u30c8\u3092\u8996\u8074\u3059\u308b\u300d\uff0840\uff05\uff09\u3060\u3002\u307e\u305f\u3001\u56de\u7b54\u8005\u306e75\uff05\u304c\u3053\u308c\u3089\u306e\u30b5\u30fc\u30d3\u30b9\u3067\u30e9\u30a4\u30d6\u8996\u8074\u3082\u3067\u304d\u308b\u3053\u3068\u3092\u65e2\u77e5\u3067\u3042\u3063\u305f\u3002<\/p>\n<p><strong>2023\u5e74 \u30a4\u30ae\u30ea\u30b9\u306e\u30c6\u30ec\u30d3\u5e83\u544a\u53ce\u76ca<\/strong><\/p>\n<p>\u30a4\u30ae\u30ea\u30b9\u306e2022\u5e74\u306e\u5e83\u544a\u652f\u51fa\u306f\u7dcf\u984d\u7d04347.7\u5104\u30dd\u30f3\u30c9\uff08\u7d045\u51467,479\u5104\u5186 * 2022\u5e7412\u6708\u30ec\u30fc\u30c8 \u00a31=165.314\u5186\u3067\u8a08\u7b97\uff09\u3067\u30012021\u5e74\u304b\u30898.8%\u5897\u52a0\u3057\u305f\u3002\u4e3b\u306b\u300111.1%\u5897\u52a0\u3057\u305f\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u304c\u4e3b\u5c0e\u3057\u300128.1\u5104\u30dd\u30f3\u30c9\uff08\u7d044,645\u5104\u5186\uff09\u306e\u5897\u52a0\u306e\u307b\u3068\u3093\u3069\u3092\u5360\u3081\u307e\u3057\u305f\u3002\u4e00\u65b9\u3001\u30c6\u30ec\u30d3\u5e83\u544a\u306f1.9\u5104\u30dd\u30f3\u30c9\uff08\u7d04315\u5104\u5186\uff09\u6e1b\u5c11\u3057\u3001\u30b3\u30ed\u30ca\u6e26\u304b\u3089\u56de\u5fa9\u3057\u305f2021\u5e74\u306e\u53ce\u76ca\u6210\u9577\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u304b\u3063\u305f\u3002<br \/>\n\u3000<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.32.28-1024x546.png\" alt=\"\" width=\"1024\" height=\"546\" class=\"aligncenter size-large wp-image-34545\" srcset=\"https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.32.28-1024x546.png 1024w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.32.28-300x160.png 300w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.32.28-768x409.png 768w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.32.28-1536x819.png 1536w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.32.28-2048x1092.png 2048w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.32.28-610x325.png 610w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.32.28-1080x576.png 1080w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.32.28-1280x682.png 1280w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.32.28-980x522.png 980w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.32.28-480x256.png 480w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><br \/>\n\u51fa\u5178\uff1aOfcom<\/p>\n<p>\u30c6\u30ec\u30d3\u5e83\u544a\u306fBVoD\u3092\u542b\u3081\u3066\u30821.4%\u6e1b\u306e53.8\u5104\u30dd\u30f3\u30c9\uff08\u7d048,894\u5104\u5186\uff09\u3067\u3042\u3063\u305f\u3002\u4e00\u65b9\u3001BVoD\u30b5\u30fc\u30d3\u30b9\u306b\u3088\u308b\u5e83\u544a\u53ce\u76ca\u306f15.4%\u5897\u306e8.5\u5104\u30dd\u30f3\u30c9\uff08\u7d041,405\u5104\u5186\uff09\u3060\u3063\u305f\u304c\u3001\u30c6\u30ec\u30d3\u5e83\u544a\u5168\u4f53\u306e\u53ce\u76ca\u6e1b\u5c11\u3092\u88dc\u3046\u306b\u306f\u5341\u5206\u3067\u306f\u306a\u304b\u3063\u305f\u3002<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.33.27-1024x556.png\" alt=\"\" width=\"1024\" height=\"556\" class=\"aligncenter size-large wp-image-34546\" srcset=\"https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.33.27-1024x556.png 1024w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.33.27-300x163.png 300w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.33.27-768x417.png 768w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.33.27-1536x834.png 1536w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.33.27-610x331.png 610w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.33.27-1080x586.png 1080w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.33.27-1280x695.png 1280w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.33.27-980x532.png 980w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.33.27-480x261.png 480w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.33.27.png 2026w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><br \/>\n\u51fa\u5178\uff1aAA\/WARC Expenditure Report; IAB UK PwC Digital Adspend Study 2022<\/p>\n<p>\u7dcf\u5408\u7684\u306aTV\u5e83\u544a\u53ce\u5165\u306f\u308f\u305a\u304b\u306a\u6e1b\u5c11\u3068\u306a\u3063\u305f\u304c\u3001\u6c11\u653e\u306e2022\u5e74\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30d3\u30c7\u30aa\u5e83\u544a\u306f\u4e8c\u6841\u306e\u6210\u9577\u7387\u306714.7\uff05\u306e\u53ce\u76ca\u5897\u3092\u9054\u6210\u3057\u3001\u7dcf\u984d\u7d0427\u5104\u30dd\u30f3\u30c9\uff08\u7d044,463\u5104\u5186\uff09\u306b\u5897\u52a0\u3057\u305f\u3002\u3053\u308c\u306f\u904e\u53bb\u6700\u9ad8\u306e\u53ce\u76ca\u3060\u3002<\/p>\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u30d3\u30c7\u30aa\u5e83\u544a\u53ce\u5165\u306e\u76f8\u5f53\u90e8\u5206\u306f\u3001\u901a\u5e38\u30c6\u30ec\u30d3\u5e83\u544a\u67a0\u3092\u5229\u7528\u3057\u306a\u3044\u4e2d\u5c0f\u4f01\u696d\u306e\u5e83\u544a\u4e3b\u304b\u3089\u5f97\u3089\u308c\u3044\u308b\u3002\u305f\u3060\u3057\u3001\u65b0\u3057\u3044\u30a2\u30c9\u30ec\u30b5\u30d6\u30ebTV\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306b\u3088\u308a\u3001\u5c11\u3057\u305a\u3064\u3053\u308c\u3089\u306e\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u3082\u5229\u7528\u3057\u3084\u3059\u304f\u306a\u3063\u3066\u3044\u304f\u3060\u308d\u3046\u3002<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.34.35-1024x540.png\" alt=\"\" width=\"1024\" height=\"540\" class=\"aligncenter size-large wp-image-34547\" srcset=\"https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.34.35-1024x540.png 1024w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.34.35-300x158.png 300w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.34.35-768x405.png 768w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.34.35-1536x810.png 1536w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.34.35-2048x1080.png 2048w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.34.35-610x322.png 610w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.34.35-1080x570.png 1080w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.34.35-1280x675.png 1280w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.34.35-980x517.png 980w, https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-31-17.34.35-480x253.png 480w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><br \/>\n\u51fa\u5178\uff1aOfcom<br \/>\n\u5099\u8003\uff1aDigital transactional: ****\/Online video advertising: \u52d5\u753b\u4ee5\u5916\u306e\u30b5\u30fc\u30d3\u30b9\u3067\u914d\u4fe1\u3055\u308c\u308b\u30a2\u30a6\u30c8\u30b9\u30c8\u30ea\u30fc\u30e0\u5e83\u544a\u306f\u542b\u307e\u306a\u3044\/Subscription VoD: \u5b9a\u984dVoD\/Commercial PSBs: \u6c11\u653ePSB\u3001ITV, STV, ITV Breakfast, Channel 4, Channel 5 , S4C\u304c\u542b\u307e\u308c\u308b\/Digital multi channels: \u516c\u5171\u30b5\u30fc\u30d3\u30b9\u653e\u9001\uff08PSB) \u4ee5\u5916\u306e\u756a\u7d44\u3092\u542b\u3080\/Platform operators: \u6709\u6599\u30c6\u30ec\u30d3\u53ce\u5165\u306e\u63a8\u5b9a\u5024\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u3002\u3053\u308c\u306b\u306f\u3001\u5b9a\u984dVoD\u3067\u3042\u308bNOW\u306f\u542b\u307e\u308c\u306a\u3044<\/p>\n<p>\u6b21\u56de\u306f\u3001\u7d9a\u304dOfcom\u306eMedianation\u3092\u5143\u306b\u3001\u5404\u653e\u9001\u5c40\u306eBVoD\u6226\u7565\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<p>\u95a2\u9023\u30ea\u30f3\u30af\uff1a<br \/>\nOfcom &#8211; Media Nations 2023<br \/>\nhttps:\/\/www.ofcom.org.uk\/research-and-data\/tv-radio-and-on-demand\/media-nations-reports\/media-nations-2023<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\u3053\u3053\u6570\u5e74\u3067\u30a4\u30ae\u30ea\u30b9\u306b\u304a\u3051\u308bBVoD\u30b5\u30fc\u30d3\u30b9\uff08\u653e\u9001\u5c40\u306b\u3088\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u304c\u914d\u4fe1\uff09\u306e\u9700\u8981\u304c\u3055\u3089\u306b\u9ad8\u307e\u3063\u3066\u3044\u308b\u3002\u30a4\u30ae\u30ea\u30b9\u653e\u9001\u30e1\u30c7\u30a3\u30a2\u6700\u65b0\u72b6\u6cc1\u30922023\u5e748\u6708Ofcom\u767a\u884c\u306eMedia Nations 2023\u306e\u5185\u5bb9\u304b\u3089\u7d39\u4ecb\u3059\u308b\u3002 \u30a4\u30ae\u30ea\u30b9\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u914d\u4fe1\u306b\u304a\u3051\u308b\u8996\u8074\u52d5\u5411\u3068\u30c6\u30ec\u30d3\u5e83\u544a\u8cbb \u30a4\u30ae\u30ea\u30b9\u306e2022\u5e74\u306e\u30c6\u30ec\u30d3\u8996\u8074\u7387\u304a\u3088\u3073\u8996\u8074\u6570\u306f\u6e1b\u5c11\u3057\u305f\u304c\u3001\u653e\u9001\u4e8b\u696d\u8005\u306e\u30d3\u30c7\u30aa\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\uff08BVoD\uff09\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u306f\u5897\u52a0\u3057\u3066\u3044\u308b\u3068\u767a\u8868\u3055\u308c\u305f\u3002 \u30c6\u30ec\u30d3\u8996\u8074\u6642\u9593\u306b\u52a0\u3048\u3066\u3001\u3059\u3079\u3066\u306e\u6027\u5e74\u4ee3\u306e\u30c6\u30ec\u30d3\u63a5\u89e6\u7387\uff08\u9031\u9593\uff09\u3082\u6e1b\u5c11\u3057\u3066\u304a\u308a\u30012017\u5e74\u306e91%\u304b\u30892022\u5e74\u306e79%\u307e\u3067\u7e2e\u5c0f\u3057\u305f\u30022021\u5e74\u304b\u30892022\u5e74\u306b\u304b\u3051\u3066\u306e4\u30dd\u30a4\u30f3\u30c8\u306e\u6e1b\u5c11\u306f\u3001\u904e\u53bb\u6700\u4f4e\u306e\u6570\u5024\u3060\u3002\u307e\u305f\u3001\u30c6\u30ec\u30d3\u5168\u4f53\u306e\u50be\u5411\u3068\u540c\u69d8\u306b\u3001\u4e3b\u8981\u306a\u653e\u9001\u5c40\u306e\u63a5\u89e6\u7387\u3082\u6e1b\u5c11\u3057\u305f\u3002BBC One\u306e\u63a5\u89e6\u7387\u306f\u6700\u3082\u9ad8\u3044\u304c\uff0858%\uff09\u30012017\u5e74\u304b\u3089\u306f12\u30dd\u30a4\u30f3\u30c8\u4f4e\u4e0b\u3057\u3066\u3044\u308b\u3002 \u51fa\u5178\uff1aBarb \u30a4\u30ae\u30ea\u30b9\u3067\u3082\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u306b\u7a4d\u6975\u7684\u306b\u53d6\u308a\u7d44\u3093\u3067\u304a\u308a\u3001\u904e\u53bb\u6570\u5e74\u9593\u3067BVoD\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u8996\u8074\u306f\u7740\u5b9f\u306b\u5897\u52a0\u3057\u3066\u3044\u308b\u3002BVoD\u306f\u30012022\u5e74\u306b\u8996\u8074\u6642\u9593\u304c\u5897\u52a0\u3057\u305f\u552f\u4e00\u306e\u8996\u8074\u5f62\u614b\u3060\u3002BVoD\u30b5\u30fc\u30d3\u30b9\u306e\u8996\u8074\u306f\u3001\u904e\u53bb\u6570\u5e74\u9593\u7740\u5b9f\u306b\u5897\u52a0\u3057\u30012017\u5e74\u306e\u7dcf\u653e\u9001\u8996\u8074\u306e4\uff05\u304b\u30892022\u5e74\u306b\u306f10\uff05\u306b\u6210\u9577\u30022022\u5e74\u306b\u6700\u3082\u8996\u8074\u3055\u308c\u305f\u3044\u304f\u3064\u304b\u306e\u756a\u7d44\u306f\u3001\u540c\u69d8\u306b\u5927\u304d\u306a\u8996\u8074\u8005\u3092BVoD\u30b5\u30fc\u30d3\u30b9\u3092\u901a\u3058\u3066\u8996\u8074\u7372\u5f97\u3057\u3066\u304a\u308a\u3001\u7279\u306b\u4eba\u6c17\u30c9\u30e9\u30de\u306f\u82e5\u5e74\u5c64\u304cBVoD\u3067\u8996\u8074\u3092\u727d\u5f15\u3002\u3053\u308c\u306b\u4f34\u3044BVoD\u306e\u5229\u7528\u7387\u3082\u4e0a\u304c\u3063\u3066\u3044\u308b\u3002 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BVoD\u8996\u8074\u8005\u306b\u3088\u308b\u30b5\u30fc\u30d3\u30b9\u5229\u7528\u306e\u4e3b\u306a\u7406\u7531\u306f\u300c\u30c6\u30ec\u30d3\u3067\u898b\u9003\u3057\u305f\u756a\u7d44\u3092\u30ad\u30e3\u30c3\u30c1\u30a2\u30c3\u30d7\u3059\u308b\u305f\u3081\u300d\uff0866\uff05\uff09\u3067\u3001\u6b21\u3044\u3067\u300c\u81ea\u5206\u304c\u898b\u305f\u3044\u3068\u304d\u306b\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u300d\uff0851\uff05\uff09\u3084\u3001\u300c\u7279\u5b9a\u306e\u756a\u7d44\u3084\u30dc\u30c3\u30af\u30b9\u30bb\u30c3\u30c8\u3092\u8996\u8074\u3059\u308b\u300d\uff0840\uff05\uff09\u3060\u3002\u307e\u305f\u3001\u56de\u7b54\u8005\u306e75\uff05\u304c\u3053\u308c\u3089\u306e\u30b5\u30fc\u30d3\u30b9\u3067\u30e9\u30a4\u30d6\u8996\u8074\u3082\u3067\u304d\u308b\u3053\u3068\u3092\u65e2\u77e5\u3067\u3042\u3063\u305f\u3002 2023\u5e74 \u30a4\u30ae\u30ea\u30b9\u306e\u30c6\u30ec\u30d3\u5e83\u544a\u53ce\u76ca \u30a4\u30ae\u30ea\u30b9\u306e2022\u5e74\u306e\u5e83\u544a\u652f\u51fa\u306f\u7dcf\u984d\u7d04347.7\u5104\u30dd\u30f3\u30c9\uff08\u7d045\u51467,479\u5104\u5186 * 2022\u5e7412\u6708\u30ec\u30fc\u30c8 \u00a31=165.314\u5186\u3067\u8a08\u7b97\uff09\u3067\u30012021\u5e74\u304b\u30898.8%\u5897\u52a0\u3057\u305f\u3002\u4e3b\u306b\u300111.1%\u5897\u52a0\u3057\u305f\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u304c\u4e3b\u5c0e\u3057\u300128.1\u5104\u30dd\u30f3\u30c9\uff08\u7d044,645\u5104\u5186\uff09\u306e\u5897\u52a0\u306e\u307b\u3068\u3093\u3069\u3092\u5360\u3081\u307e\u3057\u305f\u3002\u4e00\u65b9\u3001\u30c6\u30ec\u30d3\u5e83\u544a\u306f1.9\u5104\u30dd\u30f3\u30c9\uff08\u7d04315\u5104\u5186\uff09\u6e1b\u5c11\u3057\u3001\u30b3\u30ed\u30ca\u6e26\u304b\u3089\u56de\u5fa9\u3057\u305f2021\u5e74\u306e\u53ce\u76ca\u6210\u9577\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u304b\u3063\u305f\u3002 \u3000 \u51fa\u5178\uff1aOfcom \u30c6\u30ec\u30d3\u5e83\u544a\u306fBVoD\u3092\u542b\u3081\u3066\u30821.4%\u6e1b\u306e53.8\u5104\u30dd\u30f3\u30c9\uff08\u7d048,894\u5104\u5186\uff09\u3067\u3042\u3063\u305f\u3002\u4e00\u65b9\u3001BVoD\u30b5\u30fc\u30d3\u30b9\u306b\u3088\u308b\u5e83\u544a\u53ce\u76ca\u306f15.4%\u5897\u306e8.5\u5104\u30dd\u30f3\u30c9\uff08\u7d041,405\u5104\u5186\uff09\u3060\u3063\u305f\u304c\u3001\u30c6\u30ec\u30d3\u5e83\u544a\u5168\u4f53\u306e\u53ce\u76ca\u6e1b\u5c11\u3092\u88dc\u3046\u306b\u306f\u5341\u5206\u3067\u306f\u306a\u304b\u3063\u305f\u3002 \u51fa\u5178\uff1aAA\/WARC Expenditure Report; IAB UK PwC Digital Adspend Study 2022 \u7dcf\u5408\u7684\u306aTV\u5e83\u544a\u53ce\u5165\u306f\u308f\u305a\u304b\u306a\u6e1b\u5c11\u3068\u306a\u3063\u305f\u304c\u3001\u6c11\u653e\u306e2022\u5e74\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30d3\u30c7\u30aa\u5e83\u544a\u306f\u4e8c\u6841\u306e\u6210\u9577\u7387\u306714.7\uff05\u306e\u53ce\u76ca\u5897\u3092\u9054\u6210\u3057\u3001\u7dcf\u984d\u7d0427\u5104\u30dd\u30f3\u30c9\uff08\u7d044,463\u5104\u5186\uff09\u306b\u5897\u52a0\u3057\u305f\u3002\u3053\u308c\u306f\u904e\u53bb\u6700\u9ad8\u306e\u53ce\u76ca\u3060\u3002 \u30aa\u30f3\u30e9\u30a4\u30f3\u30d3\u30c7\u30aa\u5e83\u544a\u53ce\u5165\u306e\u76f8\u5f53\u90e8\u5206\u306f\u3001\u901a\u5e38\u30c6\u30ec\u30d3\u5e83\u544a\u67a0\u3092\u5229\u7528\u3057\u306a\u3044\u4e2d\u5c0f\u4f01\u696d\u306e\u5e83\u544a\u4e3b\u304b\u3089\u5f97\u3089\u308c\u3044\u308b\u3002\u305f\u3060\u3057\u3001\u65b0\u3057\u3044\u30a2\u30c9\u30ec\u30b5\u30d6\u30ebTV\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306b\u3088\u308a\u3001\u5c11\u3057\u305a\u3064\u3053\u308c\u3089\u306e\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u3082\u5229\u7528\u3057\u3084\u3059\u304f\u306a\u3063\u3066\u3044\u304f\u3060\u308d\u3046\u3002 \u51fa\u5178\uff1aOfcom \u5099\u8003\uff1aDigital transactional: ****\/Online video advertising: \u52d5\u753b\u4ee5\u5916\u306e\u30b5\u30fc\u30d3\u30b9\u3067\u914d\u4fe1\u3055\u308c\u308b\u30a2\u30a6\u30c8\u30b9\u30c8\u30ea\u30fc\u30e0\u5e83\u544a\u306f\u542b\u307e\u306a\u3044\/Subscription VoD: \u5b9a\u984dVoD\/Commercial PSBs: \u6c11\u653ePSB\u3001ITV, STV, ITV Breakfast, Channel 4, Channel 5 , S4C\u304c\u542b\u307e\u308c\u308b\/Digital multi channels: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34561,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[601],"tags":[],"class_list":["post-34542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-601"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2023\u5e748\u6708 Ofcom\u767a\u8868 \u2013 \u30a4\u30ae\u30ea\u30b9\u653e\u9001\u5c40 \u30e1\u30c7\u30a3\u30a2\u30c8\u30ec\u30f3\u30c9 - Streamhub.co.uk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/streamhub.co.uk\/jp\/2023-ofcom-media-nations-jp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2023\u5e748\u6708 Ofcom\u767a\u8868 \u2013 \u30a4\u30ae\u30ea\u30b9\u653e\u9001\u5c40 \u30e1\u30c7\u30a3\u30a2\u30c8\u30ec\u30f3\u30c9 - Streamhub.co.uk\" \/>\n<meta property=\"og:description\" content=\"Reading Time:  2 minutes\u3053\u3053\u6570\u5e74\u3067\u30a4\u30ae\u30ea\u30b9\u306b\u304a\u3051\u308bBVoD\u30b5\u30fc\u30d3\u30b9\uff08\u653e\u9001\u5c40\u306b\u3088\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u304c\u914d\u4fe1\uff09\u306e\u9700\u8981\u304c\u3055\u3089\u306b\u9ad8\u307e\u3063\u3066\u3044\u308b\u3002\u30a4\u30ae\u30ea\u30b9\u653e\u9001\u30e1\u30c7\u30a3\u30a2\u6700\u65b0\u72b6\u6cc1\u30922023\u5e748\u6708Ofcom\u767a\u884c\u306eMedia Nations 2023\u306e\u5185\u5bb9\u304b\u3089\u7d39\u4ecb\u3059\u308b\u3002 \u30a4\u30ae\u30ea\u30b9\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u914d\u4fe1\u306b\u304a\u3051\u308b\u8996\u8074\u52d5\u5411\u3068\u30c6\u30ec\u30d3\u5e83\u544a\u8cbb 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