{"id":34080,"date":"2023-06-12T16:25:26","date_gmt":"2023-06-12T16:25:26","guid":{"rendered":"https:\/\/streamhub.co.uk\/?p=34080"},"modified":"2023-10-24T10:03:19","modified_gmt":"2023-10-24T10:03:19","slug":"rsmb-streamhub-partnership","status":"publish","type":"post","link":"https:\/\/streamhub.co.uk\/rsmb-streamhub-partnership\/","title":{"rendered":"RSMB and Streamhub announce next generation cross-platform measurement partnership"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34099\" src=\"https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/06\/Group-1-3-300x191.png\" alt=\"\" width=\"495\" height=\"315\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">The strategic partnership will address growing demand for hybrid measurement across linear and streamed TV with a unique cross-platform metric<\/span><\/i><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.rsmb.co.uk\/\">RSMB<\/a> and Streamhub have announced a ground-breaking partnership that is set to create a unique offer in the cross-platform measurement of viewing linear and streamed TV.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The rapid evolution of streaming and connected TVs is creating new opportunities for consumers, content producers and advertisers alike. This has led to a need for measurement methodologies to adapt to these new demands. One manifestation of this is the need for hybrid measurement, for example the integration of traditional TV panel data with the first party data of TV streamers). The new partnership between RSMB and Streamhub will provide solutions in this growing area of TV and video measurement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The partnership will provide clients with RSMB\u2019s currency grade data modelling capabilities matched with Streamhub\u2019s multi dataset analytics and activation platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The initial focus of the partnership will be to build out incremental reach calculations for clients. This will allow reporting of the reach delivered by streaming services over and above the reach of linear TV through the high quality integration of currency metrics with first party data. The partnership will initially focus on Japan where Streamhub will be representing RSMB\u2019s capability in the market. However, key modules will be available in all markets internationally.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><b>Chris Mundy, CEO of RSMB commented:<\/b><span style=\"font-weight: 400;\"> \u201cRSMB has a successful track record in managing data integrations and calculation of currency metrics. Partnering with Streamhub allows us to operationalise these measurement solutions more quickly, in more markets.\u201d\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><b>Akihiro Tsuchiya, CEO of Streamhub, said:<\/b><span style=\"font-weight: 400;\"> \u201cWe are excited to see our audience analytics product move into cross-platform measurement, bringing together our two strengths: managing complex streaming data and handling currency-grade panel data to service both TV and streaming advertising opportunities.\u201d<\/span><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\u00a0 The strategic partnership will address growing demand for hybrid measurement across linear and streamed TV with a unique cross-platform metric \u00a0 RSMB and Streamhub have announced a ground-breaking partnership that is set to create a unique offer in the cross-platform measurement of viewing linear and streamed TV.\u00a0 The rapid evolution of streaming and connected [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34099,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[13,14],"tags":[140],"class_list":["post-34080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-press-releases","tag-streaming"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RSMB and Streamhub announce next generation cross-platform measurement partnership - Streamhub.co.uk<\/title>\n<meta name=\"description\" content=\"Free Ad-supported TV is gaining steam in the American markets, to the excitement of advertisers. What does it mean for the rest of the market?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/streamhub.co.uk\/rsmb-streamhub-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RSMB and Streamhub announce next generation cross-platform measurement partnership - Streamhub.co.uk\" \/>\n<meta property=\"og:description\" content=\"Free Ad-supported TV is gaining steam in the American markets, to the excitement of advertisers. What does it mean for the rest of the market?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/streamhub.co.uk\/rsmb-streamhub-partnership\/\" \/>\n<meta property=\"og:site_name\" content=\"Streamhub.co.uk\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-12T16:25:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-24T10:03:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/streamhub.co.uk\/wp-content\/uploads\/2023\/06\/Group-1-3-1024x653.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"653\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Aki\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aki\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/streamhub.co.uk\\\/rsmb-streamhub-partnership\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/streamhub.co.uk\\\/rsmb-streamhub-partnership\\\/\"},\"author\":{\"name\":\"Aki\",\"@id\":\"https:\\\/\\\/streamhub.co.uk\\\/#\\\/schema\\\/person\\\/e6852db4d979f7becfd679158f7e59cd\"},\"headline\":\"RSMB and Streamhub announce next generation cross-platform measurement partnership\",\"datePublished\":\"2023-06-12T16:25:26+00:00\",\"dateModified\":\"2023-10-24T10:03:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/streamhub.co.uk\\\/rsmb-streamhub-partnership\\\/\"},\"wordCount\":311,\"publisher\":{\"@id\":\"https:\\\/\\\/streamhub.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/streamhub.co.uk\\\/rsmb-streamhub-partnership\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/streamhub.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Group-1-3.png\",\"keywords\":[\"streaming\"],\"articleSection\":[\"News\",\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/streamhub.co.uk\\\/rsmb-streamhub-partnership\\\/\",\"url\":\"https:\\\/\\\/streamhub.co.uk\\\/rsmb-streamhub-partnership\\\/\",\"name\":\"RSMB and Streamhub announce next generation cross-platform measurement partnership - Streamhub.co.uk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/streamhub.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/streamhub.co.uk\\\/rsmb-streamhub-partnership\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/streamhub.co.uk\\\/rsmb-streamhub-partnership\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/streamhub.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Group-1-3.png\",\"datePublished\":\"2023-06-12T16:25:26+00:00\",\"dateModified\":\"2023-10-24T10:03:19+00:00\",\"description\":\"Free Ad-supported TV is gaining steam in the American markets, to the excitement of advertisers. 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