{"id":32505,"date":"2021-07-26T11:57:00","date_gmt":"2021-07-26T11:57:00","guid":{"rendered":"https:\/\/streamhub.co.uk\/?p=32505"},"modified":"2021-08-09T20:13:03","modified_gmt":"2021-08-09T20:13:03","slug":"tokyo-2020-analysing-audiences-for-the-worlds-biggest-sporting-event","status":"publish","type":"post","link":"https:\/\/streamhub.co.uk\/tokyo-2020-analysing-audiences-for-the-worlds-biggest-sporting-event\/","title":{"rendered":"Tokyo 2020: Analysing Audiences for the world’s biggest sporting event"},"content":{"rendered":"Reading Time: <\/span> 4<\/span> minutes<\/span><\/span>

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The wait is finally over<\/b><\/h2>\n

After a full year of delay, the 2020 Olympic Games are now finally underway in Tokyo.\u00a0<\/span><\/p>\n

Anyone lucky enough to have experienced the Olympiad in their home city will know that it\u2019s a once in a lifetime spectacle. But with lockdown imposed throughout its duration, it will be unlike any Games the world has seen before. For one, Toyota has pulled their sponsorship due to the negative public opinion surrounding the games, but the opening ceremony was watched by a record breaking 56% TV ratings audience, not to mention the millions flocking onto the OTT streams on a daily basis. Therefore, as a media event it is definitely living up to its promise.\u00a0<\/span><\/p>\n

On the other hand, we can only imagine the hectic logistics to keep everyone safe whilst moving things along its tight schedule at this colossal event. However, if there was one country in the world with the cleanliness and organisational skills to pull this off, it would be Japan. With many of our customers also involved in its execution, we truly look forward to a successful Games full of inspirational stories. We are happy to be supporting it throughout.\u00a0\u00a0\u00a0<\/span><\/p>\n

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How the media companies geared up for this event in Japan<\/b><\/h2>\n

TV rights for the Olympics were divided up amongst the broadcasters through an auction-like process mediated by Dentsu. This programming was also made available online as live streams together with all the other sports that don\u2019t make it into \u201cprime time\u201d. What\u2019s interesting is that in spite of fierce competition for TV ratings through the Olympic programming, all the OTT streaming will be available under a new Olympic Channel created for the occasion, as well as in TVer, a cross-broadcaster joint AVOD \/ Live streaming platform.\u00a0<\/span><\/p>\n

This is yet another key project showcasing the collaboration model in digital where they have put the audience\u2019s interest first who would want all Olympic programming in one place. <\/span>In fact under such unprecedented circumstances, 2021 stands to be a record breaking Olympic and Paralympic season in terms of streaming audiences.<\/span><\/p>\n

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Here\u2019s a summary of Streamhub’s work to support the broadcasters in preparations for their games:\u00a0<\/strong><\/h4>\n

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