{"id":31506,"date":"2021-01-27T14:42:12","date_gmt":"2021-01-27T14:42:12","guid":{"rendered":"https:\/\/streamhub.co.uk\/?p=31506"},"modified":"2021-02-02T13:06:52","modified_gmt":"2021-02-02T13:06:52","slug":"new-integrations-extra-connectivity-for-your-ott-audience-data","status":"publish","type":"post","link":"https:\/\/streamhub.co.uk\/new-integrations-extra-connectivity-for-your-ott-audience-data\/","title":{"rendered":"SpotX and Google Ad Manager integrations added to Streamhub&#8217;s 1st party activation platform"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.0.6&#8243; custom_padding=&#8221;1px||0px|||&#8221; hover_enabled=&#8221;0&#8243; da_disable_devices=&#8221;off|off|off&#8221; sticky_enabled=&#8221;0&#8243; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.6.5&#8243; min_height=&#8221;46px&#8221; custom_margin=&#8221;7px|auto||auto||&#8221; custom_padding=&#8221;0px||20px|||&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.5&#8243; background_image=&#8221;https:\/\/streamhub.co.uk\/wp-content\/uploads\/2021\/01\/new-streamhub-platform-integrations-.png&#8221;][et_pb_blurb _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; title_text=&#8221;New integrations&#8221; background_image=&#8221;https:\/\/streamhub.co.uk\/wp-content\/uploads\/2021\/02\/New-integrations.png&#8221; min_height=&#8221;434px&#8221;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Services&#8221; _builder_version=&#8221;4.0.6&#8243; max_width=&#8221;90%&#8221; custom_padding=&#8221;0px||0px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.0.6&#8243; min_height=&#8221;21px&#8221; custom_padding=&#8221;4px||0px|||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.0.6&#8243;][et_pb_divider color=&#8221;#003387&#8243; divider_weight=&#8221;5px&#8221; _builder_version=&#8221;4.0.6&#8243; min_height=&#8221;17px&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.6.5&#8243; custom_padding=&#8221;0px||2px|||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.0.6&#8243;][et_pb_blurb content_max_width=&#8221;900px&#8221; _builder_version=&#8221;4.6.5&#8243; min_height=&#8221;354px&#8221; custom_margin=&#8221;0px|0px|-48px|0px|false|false&#8221; custom_padding=&#8221;|0px|0px|0px|false|false&#8221;]<p>&nbsp;<\/p>\n<h3><b>What&#8217;s All The Fuss About?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Since it&#8217;s inception in 2015 Streamhub has been providing online video services with industry-leading <a href=\"https:\/\/streamhub.co.uk\/Analytics\">analytics<\/a>. 2020 marked a huge jump forwards when we announced the release of our flagship <a href=\"https:\/\/streamhub.co.uk\/Activate\">1st party DMP<\/a> module &#8211; designed to enable total audience segmentation &amp; targeting in a post GDPR and Cookie-less world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So we have been hard at work crafting a host of new integrations to make your video audience <strong>data richer and more accessible for everyday use in your diverse AVOD and SVOD ecosystems.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span>Today, we&#8217;re super excited to<\/span>\u00a0share some good news for our AVOD and Hybrid customers.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.0.6&#8243; custom_padding=&#8221;44px|||||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.0.6&#8243;][et_pb_blurb content_max_width=&#8221;758px&#8221; _builder_version=&#8221;4.6.5&#8243; min_height=&#8221;182px&#8221;]<h2 style=\"text-align: center;\"><b style=\"font-size: 22px;\">Ad Servers &amp; SSPs<\/b><b><\/b><\/h2>\n<p style=\"text-align: center;\">Re-write the playbook for your AVOD sales team. With these new ad-server integrations you can offer hyper-targeted audience campaigns making best use of all your 1st party data.<\/p>\n<p style=\"text-align: center;\">Better targeting = higher CPMs and yields<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><\/p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.0.6&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.0.6&#8243;][et_pb_blurb url=&#8221;https:\/\/admanager.google.com\/intl\/en_uk\/home\/&#8221; url_new_window=&#8221;on&#8221; image=&#8221;https:\/\/streamhub.co.uk\/wp-content\/uploads\/2021\/01\/Google-Ad-Manager.png&#8221; _builder_version=&#8221;4.6.5&#8243; body_text_color=&#8221;#ffffff&#8221; background_color=&#8221;rgba(0,0,0,0)&#8221; custom_margin=&#8221;-28px||||false|false&#8221; custom_padding=&#8221;|15px||15px|false|false&#8221;][\/et_pb_blurb][et_pb_blurb _builder_version=&#8221;4.6.5&#8243; body_text_color=&#8221;#000000&#8243; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;-29px||||false|false&#8221; custom_padding=&#8221;10px|15px|10px|15px|false|false&#8221; border_color_all=&#8221;#000000&#8243;]<p style=\"text-align: center;\">The flagship Ad-Serving platform offering from Google.<\/p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.0.6&#8243;][et_pb_blurb url=&#8221;https:\/\/www.spotx.tv\/&#8221; url_new_window=&#8221;on&#8221; image=&#8221;https:\/\/streamhub.co.uk\/wp-content\/uploads\/2021\/01\/SPOTX_logo-1440&#215;306-1.png&#8221; image_max_width=&#8221;47%&#8221; _builder_version=&#8221;4.6.5&#8243; body_text_color=&#8221;#ffffff&#8221; background_color=&#8221;rgba(0,0,0,0)&#8221; min_height=&#8221;88px&#8221; custom_margin=&#8221;-33px||20px||false|false&#8221; custom_padding=&#8221;5px|15px||15px|false|false&#8221;][\/et_pb_blurb][et_pb_blurb _builder_version=&#8221;4.6.5&#8243; body_text_color=&#8221;#000000&#8243; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;-29px||||false|false&#8221; custom_padding=&#8221;10px|15px|10px|15px|false|false&#8221; border_color_all=&#8221;#000000&#8243;]<p style=\"text-align: center;\">The world&#8217;s leading specialist video ad-server<\/p>\n<p><span><\/span><\/p>\n<p><span><\/span><\/p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.6.5&#8243; custom_margin=&#8221;-37px|auto||auto||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.0.6&#8243;][et_pb_blurb content_max_width=&#8221;900px&#8221; _builder_version=&#8221;4.6.5&#8243; min_height=&#8221;507px&#8221; custom_margin=&#8221;0px|0px|-48px|0px|false|false&#8221; custom_padding=&#8221;21px|0px||0px|false|false&#8221;]<h4><\/h4>\n<h4><strong>What have we enabled?<\/strong><\/h4>\n<ul>\n<li><span>Connect your 1st party audience \/ video data in <a href=\"https:\/\/admanager.google.com\/intl\/en_uk\/home\/\">GAM<\/a> or <a href=\"https:\/\/www.spotx.tv\/\">SpotX<\/a> to improve Ad targeting across all devices.<\/span><\/li>\n<\/ul>\n<h4><strong>How does it work?\u00a0\u00a0<\/strong><\/h4>\n<ul>\n<li aria-level=\"1\"><span>Link your accounts and d<\/span>ecide which data you want to sync.<\/li>\n<li aria-level=\"1\"><span>Start creating any audience segments in the user-friendly UI.<\/span><\/li>\n<li aria-level=\"1\">Send or schedule segment exports to send those custom audiences to your Ad servers or SSPs<\/li>\n<\/ul>\n<h4><strong>What\u2019s the value?\u00a0<\/strong><\/h4>\n<ul>\n<li>Enhanced user experience through better targeted Ads and Promos.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span>Increased CPMs through more specific, layered segmentation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span>Reduce wasted ad-spend (increased campaign efficiency).<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\"><strong>Specific use cases?<\/strong>\u00a0<\/span><\/h4>\n<ul>\n<li><span>So you&#8217;re a <a href=\"https:\/\/streamhub.co.uk\/broadcast-ott\">BOVD<\/a> service and your agency wants to target Female iOS users, aged between 18-34, who live in London and have an affinity with Horror movies and have previously watched 5 Samsung Ads? No problem! This multi-layered approach to targeting is exactly what our integrations enable.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span><\/span><\/p>\n<p>&nbsp;<\/p>[\/et_pb_blurb][et_pb_blurb content_max_width=&#8221;758px&#8221; _builder_version=&#8221;4.6.5&#8243;]<h3 style=\"text-align: center;\"><b><\/b><\/h3>\n<h3 style=\"text-align: center;\"><b>Cloud Storage Integrations<\/b><\/h3>\n<p style=\"text-align: center;\">Now everyone in your team has the power to fuse, manipulate and export data. Ultimate control.<\/p>\n<p style=\"text-align: center;\"><\/p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.6.5&#8243; min_height=&#8221;170px&#8221; custom_margin=&#8221;|auto|-100px|auto|false|false&#8221; custom_padding=&#8221;||0px|||&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.0.6&#8243;][et_pb_blurb url=&#8221;https:\/\/aws.amazon.com\/s3\/&#8221; url_new_window=&#8221;on&#8221; image=&#8221;https:\/\/streamhub.co.uk\/wp-content\/uploads\/2021\/01\/586aaf811fdce414493f5105.png&#8221; image_max_width=&#8221;66%&#8221; _builder_version=&#8221;4.6.5&#8243; body_text_color=&#8221;#ffffff&#8221; background_color=&#8221;rgba(0,0,0,0)&#8221; custom_margin=&#8221;-10px||||false|false&#8221; custom_padding=&#8221;|15px||15px|false|false&#8221;][\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.0.6&#8243;][et_pb_blurb url=&#8221;https:\/\/cloud.google.com\/storage&#8221; url_new_window=&#8221;on&#8221; image=&#8221;https:\/\/streamhub.co.uk\/wp-content\/uploads\/2021\/01\/Google-Cloud-Storage-Reviews-1024&#215;512-20200419.png&#8221; _builder_version=&#8221;4.6.5&#8243; body_text_color=&#8221;#ffffff&#8221; background_color=&#8221;rgba(0,0,0,0)&#8221; custom_margin=&#8221;-58px||20px||false|false&#8221; custom_padding=&#8221;|15px|0px|15px|false|false&#8221;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.0.6&#8243; min_height=&#8221;518px&#8221; custom_margin=&#8221;-1px|auto||auto||&#8221; custom_padding=&#8221;||24px|||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.0.6&#8243;][et_pb_blurb content_max_width=&#8221;900px&#8221; _builder_version=&#8221;4.6.5&#8243; min_height=&#8221;585px&#8221; custom_margin=&#8221;-42px|0px|-48px|0px|false|false&#8221; custom_padding=&#8221;3px|0px||0px|false|false&#8221;]<h4><\/h4>\n<h4><strong>What have we enabled?<\/strong><\/h4>\n<ul>\n<li aria-level=\"1\">Total control of your 1st party data; demographic information, payment\u00a0plans &amp; registration data, location, device types, content affinity and so much more (only limited by the data you have consented access to).<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Export custom segments directly to your<a href=\"https:\/\/aws.amazon.com\/s3\/\"> Amazon S3<\/a> or <a href=\"https:\/\/cloud.google.com\/storage\">GCS folder(s)<\/a> of choice.<\/span><\/li>\n<\/ul>\n<h4><strong>How does it work?\u00a0<\/strong><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Simply connect with your cloud credentials<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create custom segments on the fly, send data straight away as a one-off export to your chosen location or schedule the exports to run at regular intervals for use by your Data scientists<\/span><\/li>\n<\/ul>\n<h4><strong>What\u2019s the value?\u00a0<\/strong><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Limitless portability of data.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Simplicity: non-data experts now have new superpowers!\u00a0<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\"><strong>Specific use cases?<\/strong>\u00a0 <\/span><\/h4>\n<ul>\n<li aria-level=\"1\">Let&#8217;s say you&#8217;re an SVOD based streamer or <a href=\"https:\/\/streamhub.co.uk\/publishers\">publisher<\/a>, you&#8217;ll want to do everything in your power to convert free trial users into paying customers &#8211; then keep those paying customers highly engaged month-on-month. Now you can create custom segments (e.g trial ends in three days) and use those exports to drive highly contextual email marketing campaigns.<\/li>\n<\/ul>\n<p><span><\/span><\/p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.0.6&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.0.6&#8243;][et_pb_blurb content_max_width=&#8221;721px&#8221; _builder_version=&#8221;4.0.6&#8243;]<h3 style=\"text-align: center;\"><b>Final Thoughts On Your New Superpowers\u00a0<\/b><\/h3>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.0.6&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.0.6&#8243;][et_pb_text _builder_version=&#8221;4.6.5&#8243; custom_padding=&#8221;||0px|||&#8221;]<p><span style=\"font-size: 16px;\">Hopefully, this article has helped you think about the new possibilities of empowering your 1st party data that come with a truly connected data ecosystem for Ad Sales, Marketing and Editrial.\u00a0<\/span><\/p>\n<p>We&#8217;ve got plenty more integrations in the pipeline &#8211; so <a href=\"https:\/\/streamhub.co.uk\/news\">watch this space<\/a> for upcoming announcements, or get in touch if you have questions or suggestions for new integrations you&#8217;d like to see.<\/p>\n<p><span>To learn how Streamhub can help extract the untapped value from your existing video audience data &#8211; reach out via our <a href=\"https:\/\/streamhub.co.uk\/contact-us\/\">contact form<\/a> or live chat today. The Streamhub team are here to help!<\/span><\/p>[\/et_pb_text][et_pb_blurb title=&#8221;Written by Dan Turner&#8221; image=&#8221;https:\/\/streamhub.co.uk\/wp-content\/uploads\/2020\/05\/Profile-pic&#8211;e1590754383949.png&#8221; icon_placement=&#8221;left&#8221; image_max_width=&#8221;171%&#8221; content_max_width=&#8221;1100px&#8221; _builder_version=&#8221;4.0.6&#8243; width=&#8221;92%&#8221; custom_padding=&#8221;60px||1px||false|false&#8221; border_radii_image=&#8221;off||||&#8221;]<p><span>Business Development Lead<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: small;\">A multi skilled marketeer and OTT industry specialist, Dan has a huge passion for the power of online video as a medium for connecting people and ideas. His experience in online video began at the Xbox Live division of Microsoft, before moving on to a number of innovative start-up and scale-up businesses in the OTT space. <\/span><\/p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><\/p>\n<p>&nbsp; What&#8217;s All The Fuss About? Since it&#8217;s inception in 2015 Streamhub has been providing online video services with industry-leading analytics. 2020 marked a huge jump forwards when we announced the release of our flagship 1st party DMP module &#8211; designed to enable total audience segmentation &amp; targeting in a post GDPR and Cookie-less world. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31570,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1080","content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[11,13,75],"tags":[324,118,332,112,133,327,329,330,331,80,326,328,325,82],"class_list":["post-31506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","category-news","category-tech","tag-1stparty-2","tag-aws","tag-cookieless-2","tag-data","tag-dmp","tag-exports","tag-gam-2","tag-gcs-2","tag-gdpr-2","tag-ott","tag-segmentation-2","tag-spotx-2","tag-targeting-2","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SpotX and Google Ad Manager integrations added to Streamhub&#039;s 1st party activation platform - Streamhub.co.uk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/streamhub.co.uk\/new-integrations-extra-connectivity-for-your-ott-audience-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SpotX and Google Ad Manager integrations added to Streamhub&#039;s 1st party activation platform - Streamhub.co.uk\" \/>\n<meta property=\"og:description\" content=\"Reading Time:  3 minutes&nbsp; What&#039;s All The Fuss About? Since it&#039;s inception in 2015 Streamhub has been providing online video services with industry-leading analytics. 2020 marked a huge jump forwards when we announced the release of our flagship 1st party DMP module - designed to enable total audience segmentation &amp; targeting in a post GDPR and Cookie-less world. 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