{"id":31136,"date":"2020-06-11T07:32:59","date_gmt":"2020-06-11T07:32:59","guid":{"rendered":"http:\/\/streamhub.co.uk\/?p=31136"},"modified":"2020-06-22T22:37:09","modified_gmt":"2020-06-22T22:37:09","slug":"7-signs-its-time-to-look-beyond-google-analytics","status":"publish","type":"post","link":"https:\/\/streamhub.co.uk\/7-signs-its-time-to-look-beyond-google-analytics\/","title":{"rendered":"Google Analytics or Streamhub? 7 Signs it’s time to look beyond GA for your Video\/OTT Analytics"},"content":{"rendered":"Reading Time: <\/span> 6<\/span> minutes<\/span><\/span>

[et_pb_section fb_built=”1″ _builder_version=”4.0.6″ custom_padding=”1px||0px|||”][et_pb_row _builder_version=”3.27.4″ min_height=”46px” custom_margin=”7px|auto||auto||” custom_padding=”0px||20px|||”][et_pb_column type=”4_4″ _builder_version=”3.27.4″][et_pb_blurb title=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9kYXRlIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJkYXRlX2Zvcm1hdCI6ImRlZmF1bHQiLCJjdXN0b21fZGF0ZV9mb3JtYXQiOiIifX0=@” use_icon=”on” font_icon=”%%128%%” icon_color=”#00ac69″ icon_placement=”left” content_max_width=”1100px” use_icon_font_size=”on” icon_font_size=”16px” _builder_version=”4.0.6″ _dynamic_attributes=”title” header_font=”Work Sans|600|||||||” header_text_align=”left” header_font_size=”14px” text_orientation=”center” min_height=”12px” custom_margin=”||0px|||” animation=”off” hover_enabled=”1″ locked=”off” icon_color__hover=”#00ac69″ box_shadow_color__hover_enabled=”rgba(0,0,0,0.3)” box_shadow_color__hover=”rgba(0,0,0,0.3)” box_shadow_style__hover=”none” box_shadow_style__hover_enabled=”none” use_background_color_gradient__hover=”off” use_background_color_gradient__hover_enabled=”off” background_color_gradient_start__hover=”#2b87da” background_color_gradient_start__hover_enabled=”#2b87da” background_color_gradient_end__hover=”#29c4a9″ background_color_gradient_end__hover_enabled=”#29c4a9″ background_color_gradient_type__hover=”linear” background_color_gradient_type__hover_enabled=”linear” background_color_gradient_direction__hover=”180deg” background_color_gradient_direction__hover_enabled=”180deg” background_color_gradient_direction_radial__hover=”center” background_color_gradient_direction_radial__hover_enabled=”center” background_color_gradient_start_position__hover=”0%” background_color_gradient_start_position__hover_enabled=”0%” background_color_gradient_end_position__hover=”100%” background_color_gradient_end_position__hover_enabled=”100%” background_color_gradient_overlays_image__hover=”off” background_color_gradient_overlays_image__hover_enabled=”off” parallax__hover=”off” parallax__hover_enabled=”off” parallax_method__hover=”on” parallax_method__hover_enabled=”on” background_size__hover=”cover” background_size__hover_enabled=”cover” background_position__hover=”center” background_position__hover_enabled=”center” background_repeat__hover=”no-repeat” background_repeat__hover_enabled=”no-repeat” background_blend__hover=”normal” background_blend__hover_enabled=”normal” allow_player_pause__hover=”off” allow_player_pause__hover_enabled=”off” background_video_pause_outside_viewport__hover=”on” background_video_pause_outside_viewport__hover_enabled=”on” body_letter_spacing__hover=”0px” body_letter_spacing__hover_enabled=”0px” body_text_shadow_style__hover=”none” body_text_shadow_style__hover_enabled=”none” body_text_shadow_color__hover=”rgba(0,0,0,0.4)” body_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Services” _builder_version=”4.0.6″ max_width=”90%” custom_padding=”0px||0px|||” locked=”off”][et_pb_row _builder_version=”4.0.6″ min_height=”58px” custom_padding=”4px||29px|||”][et_pb_column type=”4_4″ _builder_version=”4.0.6″][et_pb_divider color=”#003387″ divider_weight=”5px” _builder_version=”4.0.6″ min_height=”17px”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.0.6″ custom_padding=”0px||2px|||”][et_pb_column type=”1_2″ _builder_version=”4.0.6″][et_pb_blurb content_max_width=”900px” _builder_version=”4.0.6″ custom_margin=”0px|0px|-48px|0px|false|false” custom_padding=”|0px||0px|false|false”]<\/p>\n

The free version of Google Analytics (GA) is a good tool for general web tracking and the natural starting point for all kinds of businesses wanting to make sense of what’s happening on their website. But we all know there’s no such thing as a free lunch…<\/span><\/p>\n

The world of online video is a different battleground where a more specialised set of tools can make all the difference in understanding and engaging audiences correctly. Without it, it’s a bit like taking a Boeing 747 into an aerial dogfight – a great piece of machinery, but it’s not going to help you give any edge over your competition. <\/span><\/p>\n

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Moreover – many content owners are blissfully unaware that it’s possible to leverage their data to go beyond useful insights, to actually expose real 1st party data segments to power and automate Ad targeting, Marketing, and Editorial workflows.\u00a0<\/span><\/p>\n

We\u2019ve prepared this article to highlight what you give up in taking GA’s free service, looking at the differences with Streamhub to help you understand the right set of tools for your business. In many cases – a combination of GA and Streamhub can provide the most powerful and cost effective solution.<\/span><\/p>\n

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You should consider using Streamhub alongside Google (or other generalists) if:<\/b><\/h3>\n

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1. You want real audience data to power your workflows<\/b><\/h3>\n

The first thing to point out is the whole world of possibilities for your data beyond insights and reporting – that’s data activation. This means connecting your audience data directly with other essential tools used to run your video business, such as Marketing Platforms, Ad Servers or CRMs, and using it to directly power your actions.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.0.6″][et_pb_column type=”1_2″ _builder_version=”4.0.6″][et_pb_blurb image=”https:\/\/streamhub.co.uk\/wp-content\/uploads\/2020\/06\/google-analytics-3-logo-svg-vector.svg” image_max_width=”20%” _builder_version=”4.0.6″ body_text_color=”#ffffff” background_color=”rgba(0,0,0,0)” custom_margin=”-28px||||false|false” custom_padding=”|15px||15px|false|false”][\/et_pb_blurb][et_pb_blurb _builder_version=”4.0.6″ body_text_color=”#000000″ background_color=”#ffffff” custom_margin=”-29px||||false|false” custom_padding=”10px|15px|10px|15px|false|false” border_color_all=”#000000″]<\/p>\n

Free Google Analytics provides you with insights and reporting – but in terms of leveraging your data, that’s where it ends.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.0.6″][et_pb_blurb image=”https:\/\/streamhub.co.uk\/wp-content\/uploads\/2020\/06\/Streamhub_Icon_Artwork_Pantone_Pos.svg” image_max_width=”16%” _builder_version=”4.0.6″ body_text_color=”#ffffff” background_color=”rgba(0,0,0,0)” custom_margin=”-33px||20px||false|false” custom_padding=”|15px||15px|false|false”][\/et_pb_blurb][et_pb_blurb _builder_version=”4.0.6″ body_text_color=”#000000″ background_color=”#ffffff” custom_margin=”-29px||||false|false” custom_padding=”10px|15px|10px|15px|false|false” border_color_all=”#000000″]<\/p>\n

The combination of Streamhub Analytics and Activate allows you go to beyond insights and use your real 1st and even 2nd party data to power your digital workflows and hit real world business KPIs.<\/p>\n

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2. Video is a serious investment\/part of your service offering<\/b><\/h3>\n

To measure video engagement properly, you need content metadata based reporting, time-watched metrics, technical stream quality metrics and audience profile information all coming together to create a holistic report of what\u2019s really going on. This is not something generalist services can do.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.0.6″][et_pb_column type=”1_2″ _builder_version=”4.0.6″][et_pb_blurb image=”https:\/\/streamhub.co.uk\/wp-content\/uploads\/2020\/06\/google-analytics-3-logo-svg-vector.svg” image_max_width=”20%” _builder_version=”4.0.6″ body_text_color=”#ffffff” background_color=”rgba(0,0,0,0)” custom_margin=”-28px||||false|false” custom_padding=”|15px||15px|false|false”][\/et_pb_blurb][et_pb_blurb _builder_version=”4.0.6″ body_text_color=”#000000″ background_color=”#ffffff” custom_margin=”-29px||||false|false” custom_padding=”10px|15px|10px|15px|false|false” border_color_all=”#000000″]<\/p>\n

Let\u2019s face it, monitoring video metrics in GA is like pushing a square peg into a round hole!<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.0.6″][et_pb_blurb image=”https:\/\/streamhub.co.uk\/wp-content\/uploads\/2020\/06\/Streamhub_Icon_Artwork_Pantone_Pos.svg” image_max_width=”16%” _builder_version=”4.0.6″ body_text_color=”#ffffff” background_color=”rgba(0,0,0,0)” custom_margin=”-33px||20px||false|false” custom_padding=”|15px||15px|false|false”][\/et_pb_blurb][et_pb_blurb _builder_version=”4.0.6″ body_text_color=”#000000″ background_color=”#ffffff” custom_margin=”-29px||||false|false” custom_padding=”10px|15px|10px|15px|false|false” border_color_all=”#000000″]<\/p>\n

Streamhub was built by online video professionals, for online video professionals<\/strong> – providing the necessary metrics to help you understand streaming audiences is what we do best.<\/span><\/p>\n

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3. Data ownership is important to your business and its future<\/b><\/h3>\n

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Did you know that google owns all the data<\/strong> you push through GA and can use it as they see fit? Not to mention it’s a data privacy issue time bomb.\u00a0<\/a><\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.0.6″][et_pb_blurb image=”https:\/\/streamhub.co.uk\/wp-content\/uploads\/2020\/06\/Streamhub_Icon_Artwork_Pantone_Pos.svg” image_max_width=”16%” _builder_version=”4.0.6″ body_text_color=”#ffffff” background_color=”rgba(0,0,0,0)” custom_margin=”-33px||20px||false|false” custom_padding=”|15px||15px|false|false”][\/et_pb_blurb][et_pb_blurb _builder_version=”4.0.6″ body_text_color=”#000000″ background_color=”#ffffff” custom_margin=”-29px||||false|false” custom_padding=”10px|15px|10px|15px|false|false” border_color_all=”#000000″]<\/p>\n

With Streamhub, your data is YOUR data<\/strong> and it is processed just on your behalf in a GDPR compliant way.\u00a0<\/span><\/p>\n

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[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.0.6″][et_pb_column type=”4_4″ _builder_version=”4.0.6″][et_pb_blurb content_max_width=”758px” _builder_version=”4.0.6″]<\/p>\n

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4. You want to manage your data, your way<\/b><\/h3>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.0.6″][et_pb_column type=”1_2″ _builder_version=”4.0.6″][et_pb_blurb image=”https:\/\/streamhub.co.uk\/wp-content\/uploads\/2020\/06\/google-analytics-3-logo-svg-vector.svg” image_max_width=”20%” _builder_version=”4.0.6″ body_text_color=”#ffffff” background_color=”rgba(0,0,0,0)” custom_margin=”-28px||||false|false” custom_padding=”|15px||15px|false|false”][\/et_pb_blurb][et_pb_blurb _builder_version=”4.0.6″ body_text_color=”#000000″ background_color=”#ffffff” custom_margin=”-29px||||false|false” custom_padding=”10px|15px|10px|15px|false|false” border_color_all=”#000000″]<\/p>\n

With GA you have no rights or capability to export<\/a> your own data for use elsewhere.\u00a0<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.0.6″][et_pb_blurb image=”https:\/\/streamhub.co.uk\/wp-content\/uploads\/2020\/06\/Streamhub_Icon_Artwork_Pantone_Pos.svg” image_max_width=”16%” _builder_version=”4.0.6″ body_text_color=”#ffffff” background_color=”rgba(0,0,0,0)” custom_margin=”-33px||20px||false|false” custom_padding=”|15px||15px|false|false”][\/et_pb_blurb][et_pb_blurb _builder_version=”4.0.6″ body_text_color=”#000000″ background_color=”#ffffff” custom_margin=”-29px||||false|false” custom_padding=”10px|15px|10px|15px|false|false” border_color_all=”#000000″]<\/p>\n

Our tools give you the flexibility to export your raw or aggregated data<\/strong> and manage it according to your business needs.<\/p>\n

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5. You want to understand your users, not just count them<\/b><\/h3>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.0.6″][et_pb_column type=”1_2″ _builder_version=”4.0.6″][et_pb_blurb image=”https:\/\/streamhub.co.uk\/wp-content\/uploads\/2020\/06\/google-analytics-3-logo-svg-vector.svg” image_max_width=”20%” _builder_version=”4.0.6″ body_text_color=”#ffffff” background_color=”rgba(0,0,0,0)” custom_margin=”-28px||||false|false” custom_padding=”|15px||15px|false|false”][\/et_pb_blurb][et_pb_blurb _builder_version=”4.0.6″ body_text_color=”#000000″ background_color=”#ffffff” custom_margin=”-29px||||false|false” custom_padding=”10px|15px|10px|15px|false|false” border_color_all=”#000000″]<\/p>\n

Google provides quick aggregated metrics for your overall web interactions – but it only handles anonymous data<\/strong> AND it’s often sampled so you don’t get customer context nor precision<\/a>.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.0.6″][et_pb_blurb image=”https:\/\/streamhub.co.uk\/wp-content\/uploads\/2020\/06\/Streamhub_Icon_Artwork_Pantone_Pos.svg” image_max_width=”16%” _builder_version=”4.0.6″ body_text_color=”#ffffff” background_color=”rgba(0,0,0,0)” custom_margin=”-33px||20px||false|false” custom_padding=”|15px||15px|false|false”][\/et_pb_blurb][et_pb_blurb _builder_version=”4.0.6″ body_text_color=”#000000″ background_color=”#ffffff” custom_margin=”-29px||||false|false” custom_padding=”10px|15px|10px|15px|false|false” border_color_all=”#000000″]<\/p>\n

Streamhub enables the analysis of each user<\/strong> behind the plays, what content they like and how their behaviour change over time.<\/span><\/p>\n

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6. Your service is on many platforms and needs deduplicated counting across-platform<\/b><\/h3>\n

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Whilst GA does a good job in covering website traffic, it gets much more difficult when you add<\/strong> mobile<\/strong> and other connected devices – moreover, your users are \u2018duplicated\u2019 as they move across devices.<\/span><\/p>\n

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Streamhub can track your unique users across web, mobile, connected TV<\/strong> to harmonise the data cross-platform using your userIDs.<\/span><\/p>\n

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7. You prefer support from real video data experts<\/b><\/h3>\n

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Google won\u2019t give you live support<\/strong> unless you spend $150k a year with them.<\/span><\/p>\n

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[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.0.6″][et_pb_blurb image=”https:\/\/streamhub.co.uk\/wp-content\/uploads\/2020\/06\/Streamhub_Icon_Artwork_Pantone_Pos.svg” image_max_width=”16%” _builder_version=”4.0.6″ body_text_color=”#ffffff” background_color=”rgba(0,0,0,0)” custom_margin=”-33px||20px||false|false” custom_padding=”|15px||15px|false|false”][\/et_pb_blurb][et_pb_blurb _builder_version=”4.0.6″ body_text_color=”#000000″ background_color=”#ffffff” custom_margin=”-29px||||false|false” custom_padding=”10px|15px|10px|15px|false|false” border_color_all=”#000000″]<\/p>\n

Streamhub\u2019s dedicated team of data experts are on hand via email, phone or live chat<\/strong> to answer your questions and support your needs.\u00a0<\/span><\/p>\n

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When should I use Free GA?\u00a0<\/b><\/span><\/h3>\n

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GA should be sufficient for your business if:<\/span><\/p>\n

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[\/et_pb_blurb][et_pb_blurb _builder_version=”4.0.6″ body_text_color=”#000000″ background_color=”#ffffff” custom_margin=”-29px||||false|false” custom_padding=”10px|15px|10px|15px|false|false” border_width_all=”1px” border_color_all=”#000000″]<\/p>\n

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  • Video is a side-kick.<\/span><\/li>\n
  • Your priority is the website and not apps \/ connected devices.<\/span><\/li>\n
  • You\u2019re more focussed on overall trends (page views, bounce rates, unique visitors, etc) than tracking the interests or profiles of your individual users.<\/span><\/li>\n
  • You don’t care about data ownership nor to be able to use your data down the line<\/span><\/li>\n
  • You\u2019re only interested in tracking the effectiveness of your off-service marketing activities.<\/span><\/li>\n
  • You\u2019re not looking for precision (e.g. conversions, revenues) and happy using sampled data.\u00a0<\/span><\/span><\/li>\n<\/ul>\n

    <\/span><\/p>\n

    <\/span><\/p>\n

    <\/span><\/p>\n

    <\/span><\/p>\n

    [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.0.6″][et_pb_blurb _builder_version=”4.0.6″ body_text_color=”#ffffff” background_color=”#00b1e1″ custom_padding=”10px|15px|10px|15px|false|false” border_width_all=”2px” border_color_all=”#00b1e1″]<\/p>\n

    When should I use Streamhub?\u00a0<\/b><\/span><\/h3>\n

    [\/et_pb_blurb][et_pb_blurb _builder_version=”4.0.6″ body_text_color=”#ffffff” background_color=”#00395a” custom_margin=”-28px||||false|false” custom_padding=”|15px||15px|false|false”]<\/p>\n

    <\/span><\/p>\n

    You should consider Streamhub if:<\/span><\/p>\n

    <\/span><\/p>\n

    [\/et_pb_blurb][et_pb_blurb _builder_version=”4.0.6″ body_text_color=”#000000″ background_color=”#ffffff” custom_margin=”-29px||||false|false” custom_padding=”10px|15px|10px|15px|false|false” border_width_all=”1px” border_color_all=”#000000″]<\/p>\n

      \n
    • You’re serious about video as content.<\/li>\n
    • You want to own your data and manage\/export it for use elsewhere.<\/span><\/li>\n
    • You want to get a deep understanding of your individual users and audience segments, to the extent of c<\/span>ommunicating with individual customers based on what the data says.<\/span><\/li>\n
    • You need to fuse metadata such as rich program data, user registration data or subscription data to the video viewing.<\/span><\/li>\n
    • You operate multiple channels \/ brands \/ apps, and need all the data harmonised in one place.<\/span><\/li>\n
    • You want to gauge the quality of the delivery & streaming you are delivering across all devices.<\/span><\/li>\n<\/ul>\n

      [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.0.6″][et_pb_column type=”4_4″ _builder_version=”4.0.6″][et_pb_text _builder_version=”4.0.6″]<\/p>\n

      In short, many customers end up using Google Analytics and Streamhub together if video as content, or as a means of monetization, is crucial to their business. A few have also upgraded to use the paid Google Analytics 360 at $150,000+ per year, or to other alternatives such as Kissmetrics and Adobe Analytics, whilst keeping Streamhub as the solution to cover all things related to video or OTT engagement.\u00a0<\/span><\/p>\n

      Hopefully this article has helped you think about the most important metrics for your video business right now, and made it clear how Streamhub Analytics could further enhance your use of data.\u00a0<\/span><\/p>\n

      If you\u2019re still unsure which tools are right for you – please don\u2019t hesitate to reach out via our contact form or live chat. The Streamhub team are here to help.<\/span><\/p>\n

      [\/et_pb_text][et_pb_blurb title=”Written by Dan Turner” image=”https:\/\/streamhub.co.uk\/wp-content\/uploads\/2020\/05\/Profile-pic–e1590754383949.png” icon_placement=”left” image_max_width=”171%” content_max_width=”1100px” _builder_version=”4.0.6″ width=”92%” custom_padding=”60px||||false|false” border_radii_image=”off||||”]<\/p>\n

      Business Development Lead<\/span><\/p>\n

      A multi skilled marketeer and OTT industry specialist, Dan has a huge passion for the power of online video as a medium for connecting people and ideas. His experience in online video began at the Xbox Live division of Microsoft, before moving on to a number of innovative start-up and scale-up businesses in the OTT space. <\/span><\/p>\n

      [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

      Reading Time: <\/span> 6<\/span> minutes<\/span><\/span><\/p>\n

      The free version of Google Analytics (GA) is a good tool for general web tracking and the natural starting point for all kinds of businesses wanting to make sense of what’s happening on their website. But we all know there’s no such thing as a free lunch… The world of online video is a different […]<\/p>\n","protected":false},"author":1,"featured_media":31223,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[11,13,75,16],"tags":[81,22,302,142,301,303,304,306,308,299,298,307,309,54,300,145,140,305],"class_list":["post-31136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","category-news","category-tech","category-thought-leadership","tag-analytics","tag-audience-data","tag-audience-segmentation","tag-avod","tag-data-activation","tag-data-ownership","tag-data-support","tag-data-tools","tag-deduplication","tag-ga","tag-google-analytics","tag-insights-tools","tag-multidevice","tag-online-video","tag-ott-data","tag-streamhub","tag-streaming","tag-svod"],"yoast_head":"\nGoogle Analytics or Streamhub? 7 Signs it's time to look beyond GA for your Video\/OTT Analytics - Streamhub.co.uk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/streamhub.co.uk\/7-signs-its-time-to-look-beyond-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics or Streamhub? 7 Signs it's time to look beyond GA for your Video\/OTT Analytics - Streamhub.co.uk\" \/>\n<meta property=\"og:description\" content=\"Reading Time: 6 minutesThe free version of Google Analytics (GA) is a good tool for general web tracking and the natural starting point for all kinds of businesses wanting to make sense of what's happening on their website. 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